November 8, 2024 In multi-branded organizations—such as those in retail, banking, manufacturing, and more—it’s essential that each brand’s email communication reflects its individual identity. Salesforce Marketing Cloud provides an ideal setup for multi-brand operations with its business unit structure, enabling organizations to manage and personalize each brand’s communications independently. Understanding Business Units in Salesforce Marketing…

November 27, 2024 Salesforce Marketing Cloud (SFMC) is celebrated for its robust capabilities, enabling marketers to craft data-driven, personalized campaigns across diverse channels. However, beyond its well-known features, SFMC hides several powerful tools that often go unnoticed. Leveraging these can help you get the most out of the Salesforce Marketing Platform.. 1. Collect Tracking Code…

Salesforce has been integrating artificial intelligence (AI) into its Marketing Cloud since 2016, aiming to enhance customer engagement through predictive analytics, automation, and smarter content delivery. Over the years, Einstein, Salesforce’s AI-powered suite, has evolved within the Marketing Cloud platform to provide deeper insights, personalization, and automation. 2016: The Dawn of Einstein in Marketing Cloud…