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Crafting an Effective Marketing Data Model: A Step-by-Step Guide
A well-structured marketing data model enables brands to deliver the right message to the right customer at the right time. By understanding buyer personas, mapping the customer journey,…
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Two Effective Strategies for Configuring Sending Domains in Salesforce Marketing Cloud for Multi-Brand Organizations
November 8, 2024 In multi-branded organizations—such as those in retail, banking, manufacturing, and more—it’s essential that each brand’s email communication reflects…
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Meantime, Real-time, or Just-in-Time? A Guide to System Data Integration Strategies
November 13, 2024 Data integration is essential to support business operations and meet organizational goals. Choosing the best strategy for data…
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5 Underrated Salesforce Marketing Cloud Engagement Features to Start Using Today
November 27, 2024 Salesforce Marketing Cloud (SFMC) is celebrated for its robust capabilities, enabling marketers to craft data-driven, personalized campaigns across…
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The Evolution of AI in Salesforce Marketing Cloud: A Journey from 2016 to the Future
Salesforce has been integrating artificial intelligence (AI) into its Marketing Cloud since 2016, aiming to enhance customer engagement through predictive analytics,…
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5 Underrated Salesforce Marketing Cloud Engagement Features to Start Using Today
Salesforce Marketing Cloud (SFMC) is celebrated for its robust capabilities, enabling marketers to craft data-driven, personalized campaigns across diverse channels. However,…
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The Evolution of AI in Salesforce Marketing Cloud: A Journey from 2016 to the Future
Salesforce has been integrating artificial intelligence (AI) into its Marketing Cloud since 2016, aiming to enhance customer engagement through predictive analytics,…